Both companies said they are also exploring opportunities in smart energy and IoT solutions. StarHub and Sunseap are collaborating on customer service, billing and sales. “We will bundle essential services from mobile, pay TV, broadband and electricity in attractive packages for customers, who are becoming more environmentally-aware,” Lau said. StarHub and Sunseap plan to offer a solar-powered “clean energy” service to residents in Jurong starting in April as part of StarHub’s service bundle, said StarHub’s chief marketing officer Howie Lau. Under the scheme, consumers can buy electricity services from any electricity retailers according to their usage patterns and prices offered, and can switch at any time with no interruption in service. StarHub and Sunseap have formed a joint operation to enter Singapore’s Open Electricity Market scheme, under which the Energy Market Authority intends to fully liberalize the retail electricity market in the second half of this year, starting with a soft launch in Jurong. On Monday, Singaporean telco StarHub did just that by partnering with local sustainable energy firm Sunseap. ITEM: Earlier this month, Morgan Stanley issued a research note suggesting that telcos should be looking at the energy sector as a new opportunity by bundling electricity services. From left: Karie Kow, VP of corporate finance, StarHub Howie Lau, chief marketing officer, StarHub Frank Phuan, co-founder and CEO, Sunseap Group Laurence Kwan, VP of energy, Sunseap Group
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